Behind the Aisles of TJ's

Have you ever wondered what new products were coming to Trader Joe’s? The Fearless Flyer will provide you with all the answers.

The Fearless Flyer is a playful publication by TJ’s that gives a list of unique seasonal products, new products, and insider info for Trader Joe’s fans. It highlights a variety of mouthwatering food and beverage items and noteworthy products. With its humorous writing style and TJ’s puns, it’s a fun, exciting read.

TJ’s iconic newsletter is published around 8 to 10 times a year and distributed throughout every TJ’s as a free read for customers. It’s different from your normal grocery store publication because it has no coupons. It simply has info for readers to get excited about all that TJ’s has to offer. You’ll find text-heavy pages, with TJ’s kooky-themed illustrations, captivating photos, lengthy descriptions of products, and how to use them. 

While the publication has become increasingly popular over the years, the writers behind it are still a mystery. The Fearless Flyer debuted in 1985, making it almost 40 years old! It continues to be published as a collaborative effort from the in-house office staff of TJ’s. No one knows exactly who takes charge of the paper, but some fans believe it to be Tara Miller who is a host of the infamous Trader Joe’s podcast, Inside Trader Joe’s.

While the Fearless Flyer may not be for everyone, it is a great way to stay connected and hear about all the happenings within the store. Whether trying to meal prep for the following week or simply making a list of what holiday items you need to grab before they are gone, the Fearless Flyer is there to help and is something you should check out. From seasonal delights and everyday items to exotic international cuisines, it has what you’re looking for.

Check out the Vol 18., No. 1 Holiday Guide here.

Images courtesy of Trader Joe’s and the soloentrepreneurlife.com